Professional leads into the stable: Yu Yang Chen Weirong technology for seven years on-MLCC, Yu Yang Technology, Chan Wai-wing - the electronics indus
Chen Weirong Chairman and Executive Director of Technology Development Co., Ltd. Shenzhen Yu Yang Yu Yang Technology Co., Ltd. was established in 2001, when only the registered capital of RMB 1,000 million, but only after seven years, the company successfully listed in Hong Kong to facilitate the smooth financing of 130 million yuan, while Yu Yang in the market continue to attack clearly place an extra city, as the recent performance of China's electronic components market, the most eye-catching dark horse. Yu Yang led the way while the wind and waves at the helm is the technology leader then hit a billion in sales of Konka success of the former president of Chan Wai-wing, machine manufacturing and components production rich working experience, make him uniquely positioned business thinking, as if opened the Renduermai, in the electronics industry in its capability.
As a medium-sized local components suppliers, Yu Yang face a number of domestic science and technology fellow with the transnational giants can maintain high growth secret? Agitation in the external environment changes, companies should do to maintain stability and development and to achieve sustainable, profitable growth? Yu Yang's experience for China's electronics manufacturers have any reference? Recently, "International e-Business," an exclusive interview of Mr. Chen Weirong, he shared with us his philosophy and the current industry thinking. Why did you start at the beginning
choose MLCC? In the past decade between the components market in China What happened? Chen Weirong: The company started in 2001, in order to avoid competition with the industry, I chose to upstream electronics components industry. But more importantly, see chip components because of the huge potential market opportunities.
We just entered the market when the SMD components also confined to a few products, but SMD components have been everywhere. To television, for example, had only a handful of a few international brands will use a small patch Capacitance However, with digital television, LCD television, the today's chip capacitors have been widely used in television, sales and demand has undergone enormous changes.
Same time, China MLCC industry's overall progress in recent years are also high. Yu Yang The company started production in China MLCC was only 30 billion, but today their annual Yang Yu alone had more than 50 billion. If international companies in mainland China factory shipments also include the estimated total annual output of mainland China MLCC currently has nearly 1 trillion. These are the changes I have seen over the past decade.
Many electronic components in the domestic and international manufacturers, Yu Yang's production is not the biggest, the product line are not the most abundant, Yu Yang can survive in the fierce competition and rapid growth of the main reasons for that?
Chen Weirong: Yu Yang first secret of success is that we always have a clear position, that is, concentrate, concentrate in MLCC. We see some peers in the financial strength and technological power is not the time to begin to make a strong diversification, such as produce their own materials, equipment, or they do not only do resistance capacitance, human and material resources are too dispersed, the result itself but even the MLCC done well. Yu Yang insisted MLCC technology to focus on research and development, so that we can keep up with the rapid pace of international peers in the domestic first to introduce 0402,0201 size products. Yu Yang in recent years entered a rapid development stage, but more so the more to maintain a clear mind, not blind diversification. We have seen some of the listed companies in the industry, took the money to shareholders, stock, do real estate, the result of course is very good.
Second, give play to their strengths, reduce the cost gap. Although compared with the large international companies, our technology and production capacity was also not a small difference, but we can avoid weaknesses. Although in recent years, large international companies have set up factories in China to reduce production costs, but the expenditure in respect of operational management is still huge, the overall cost from the point of view, we better than multinationals low. Therefore, the premise of ensuring the performance, we can give customers the best value for money, so some large customers have used our products soon after their 40% or even 80% of orders are to us.
Third, to direct supply customers with point-personal services. I think the service is a new selling point of the manufacturing industry in the 21st century, only sell products business in the future is not competitive. Although many large international companies with manufacturing plants in China, but the sales model is mainly used Proxy Way, while Yu Yang is always direct-supply, not only reduces the cost center, to further reduce costs, and the service quick response, which many international players can not.
Your machine factory in the past, has many years of work experience, from the perspective of machine-made parts do you think the service provider can do to manufacturers?
Chen Weirong: Work experience in the machine factory to make me better machine manufacturers need to know what the lack of any. R & D machine manufacturers limited circuit design, components not know much about, so component suppliers need to take the initiative to find machine makers Cooperation For example, we can help them to use alternative to traditional 10 F of MLCC Electrolytic Capacitor Not only accelerated the progress of product development, machine factories, optimize system performance while reducing costs. Another example is the design of many machine factories remained stuck in 0603, we helped with the design after 0402 significantly improved productivity, while reducing board area as welding, design flexibility, cost reduction, to help them improve their competitiveness .
In addition, the machine industry practitioners experience made me aware of the importance of flexible delivery. As the ever-changing market demand and supply, machine manufacturers need flexibility to adjust production according to market, they hope to shorten the supply cycle, reduce parts inventory. Yu Yang GM products currently supply cycle is one week, new products or special products you can guarantee that within one month supply, to help manufacturers to win market share.
I think the soft underbelly of China's local companies is the quality and management. Must be recognized that neither the technical, production, or the financial strength of the point of view, the development of our international peers is earlier than 10 years, or even 20 years, want to talk about catching up is not so easy. However, we should first ideologically close to the quality of their harsh learning to control, diligently pursue the technical improvement, this is not unexpected Chinese enterprises, nor is it can not do, but just can not persist in the final analysis because of ideological or not attach sufficient importance. Yu Yang's goal is to match the Japanese advanced counterparts do, "China's Murata." Although not present to fully catch up
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